Anyone with an internet connection can start a business

How many advertisements have you seen that try to sell you a secret formula that will bring you fame and fortune? “Just do this one thing, and you’ll blow up on social media and make tons of money.” The truth is that while anyone with an internet connection can start a business with their passion, just because you work hard and have talent doesn’t mean you are guaranteed success.

“My music isn’t getting me anywhere!” is music producers’ most frequent statement today on social media. But the difference between those who make it and those who don’t all boils down to whether or not you have the basic tenets of building a business–mindset (vision), quality product (music), message (brand story), and a plan for customer acquisition and retention (audience engagement).

Adam Reifsteck, the founder of the Music Producers Alliance, opens up about his journey and the many twists and turns that have formed his multi-faceted career. From composer to recording engineer to label owner and music business coach, we discuss the reality that success is not a straight line.

Listen to the episode.

The Modern Producer Secrets Podcast is brought to you by Music Producers Alliance®–an online community and professional development platform that provides learning resources, networking opportunities, and mentoring to music creators in any industry.



Copyright 2021. Teknofonic Recordings LLC.
Produced and hosted by Cameron Bashaw
Editorial: Justin Mok

Recommended Affiliates:

  • Acuity – All-in-one appointment management
  • Distrokid – The easiest way to get music onto Spotify, Apple, Amazon, Tidal, TikTok, and more.

Intro Song: Fragmented Fractals – Adam Reifsteck
Outro song: Aurora (Original Mix) – Sonic Fear

Need your song mastered?  I offer free mix critiques and mastering previews!  Reach out to me with a brief description of your project, and what your goals are with this release and your brand!  I’d love to hear from you.

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